Dr. Julie M. Albright
Digital Sociologist, Lecturer, Viterbi School of Engineering
Dr. Albright is considered a “go-to” expert on digital culture and energy, and has appeared on every major network, including NBC Nightly News, CNN, The Today Show, Nat Geo, and in the pages of The Wall Street Journal, among others.
Dr. Albright's research over the past 14 years has focused on the growing intersection of digital technologies, internet communications, and new media on social structures and behaviors. As a recognized expert on the social impacts of new technology adoption, she was recently honored with the Hugo G. Beigel award for outstanding research report of the year for her Internet research, and has received many additional honors for her scholarship, service and teaching at USC. She has served as a research consultant on several Internet - related projects at USC’s Annenberg School for Communication.
Her latest research focuses on the social and behavioral aspects of energy efficiency and smart grid technology adoption.