Chief Marketing Officer
Simon West leads global marketing and communications for Cyxtera, responsible for all aspects of the company's global marketing efforts including brand management, communications, field, channel and product marketing. West has spent his career marketing business-to-business technology solutions, and played a key role in three of the largest transactions in the cloud and infrastructure services sector, most recently as CMO of Virtustream, a leading enterprise-class cloud provider, acquired by EMC in 2015 for $1.2 billion. Prior to joining Virtustream he served as chief marketing officer for SoftLayer Technologies. Over a two-year period West directed a repositioning that established the company as a global leader in cloud infrastructure, ultimately leading to its sale to IBM in 2013 for $2 billion. Prior to SoftLayer, West served as CMO for Terremark, where he executed a comprehensive brand relaunch, positioning the company as a leader in the emerging cloud computing revolution, resulting in unprecedented brand awareness and revenue growth, prior to the company's sale in 2011 to Verizon for $2 billion. Previously, West spent 11 years with Data Return, where he was part of the initial start-up team and played an instrumental role in taking the company through foundational business planning, product definition and systems development, through the planning and execution of an Initial Public Offering and the successful sale of the business. West received his B.A. in Communications from the University of Texas at Arlington.